I’ve really struggled with posting about my coaching work on social media these past few weeks. It’s something I need to do – it’s how new clients find me. They read my posts, something resonates, they find out a bit about me and how I’ve helped my clients, and then get in touch. Seems quite straightforward.
But – it’s not. I’m not a natural social media sharer. Sharing interesting stuff with friends and family, privately, – easy. I do that a lot, when I’m enthused about something I want to share it with people who I think will also love it.
But writing about myself and my work, publicly? That’s different. It’s putting the focus on me.
Career change – what, now?
I work with people who want to change career. Typically they’ve wanted to change for a while but feel stuck and scared. They know they’re not happy with what they are doing, but they’re not sure what they really want to be doing. Or – they’re too scared to go for it.
Right now this somehow seems a tricky thing to write about and put out there. So many people are losing jobs, or scared of losing their job, or are being furloughed, or struggling to find work. It’s a really difficult time for all of us really.
It seems insensitive or inappropriate to talk about having the choice to leave a job and find a new one. What luxury, what freedom to even be able to consider it.
The thing is, I know people are still changing jobs, changing career, getting promoted. One of my clients did just that last week, she had an interview and got the job. It is going on, of course it is, things haven’t completely ground to a halt.
There’s been a shift
But, I have to acknowledge that things aren’t the same as before, and be sensitive to that.
So although I’m struggling with what to say, I suppose the main thing is to share positive stories. That’s what I’m looking out for myself. Remind people that good stuff happens. People go through a difficult time, and they get through it. Things change, often for the better. Right now what people most need to hear, in my opinion, is stories of hope and happiness.
So that’s what I’ll focus on.
If you’d like to have a life coaching session with me, sign up here on LinkedIn. Or email me at firstname.lastname@example.org.
Written during Writers’ Hour. Join me on the next one.