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Using the 80/20 rule

I recently wrote about how your hormones can affect your productivity. I’ve since learned from a podcast that week 4 of your cycle, the week before you are due your period, is the perfect time to evaluate and reflect on life, work, everything you’ve got going on.

So the other morning I decided to take some time to do just that – and specifically reflect on my coaching business.

I’ll share what I’ve learned, and how you can apply this to any area of your life, including career change.

The 80/20 principle

The podcast talks about the 80/20 rule (the Pareto principle) – which basically states that 80% of your results come from 20% of your effort.

For example if you have a business, it’s likely that 80% of your sales come from only 20% of your clients. A few key clients generate most of the income.

Therefore you should concentrate more on nurturing relationships with these 20% key clients. And on finding new clients who are similar.

This principle can be applied to practically anything, 20% of your effort will result in 80% of your results.

How can I use 80/20?

I wanted to look into the 80/20 principle and what it means for me. Based on an activity suggested in the podcast, I took a look at the marketing I do for my coaching business. I wrote a list with two columns. The left hand column shows how I spend my time on marketing each day or week. The right hand column shows how my clients find me.

I​ worked out that I spend 120 – 180 minutes writing and publishing a blogpost each week. 

10 – 30 minutes goes on writing a post to put on LinkedIn – ideally daily but this isn’t always the case. So let’s say 50 minutes on this.

Then I spend around 10 minutes every Monday posting to a couple of relevant Facebook groups. I share useful articles and promote my coaching.

I also spend some time reading relevant articles and following marketing tutorials. Maybe another 50 minutes a week.

So that’s 290 minutes a week on marketing.

Does 80/20 apply to me?

That’s how I spend my time. Now, how do clients find me?

When I look at where my clients actually come from, it’s LinkedIn and Facebook. They’ve organically searched for coaches and found me.

Or they’ve seen one of my posts or comments and checked out my profile or website.

My very first client found me from a post linking to an interview I did for the Careershifters website and contacted me for advice.

So the 60 minutes a week I spend on creating LinkedIn and Facebook posts directly result in new clients finding me. That is indeed 20% of the time I spend on marketing. The 80/20 principle does seem to apply.

So what have I learned?

I’ve learned that I need to focus more on LinkedIn and Facebook posts, perhaps increasing frequency and making sure the content is great. They directly influence the success of my coaching business, allowing me to reach new clients. Bingo.

I can try to cut down a little on the other stuff, if it’s time I could be spending on the posts mentioned above. I could repurpose my blog content for more posts. Doing more interviews like the Careershifters one would be a good idea.

How does 80/20 apply to career change?

This principle can be applied to career change (and any other area of your life, it’s all about how you’re choosing to spend your time).

You might be doing all sorts of things to try and change career and find a new job.

Scanning online job boards, using LinkedIn, getting job alerts. Speaking to friends and family. Researching further training. Scanning company websites for openings or sending cover letters. It can be overwhelming.

Take time to reflect.

Perhaps it’s time to sit back and reflect. Get a piece of paper, on the right hand side write down all the ‘successes’ you’ve had.

Connections you’ve made on Linkedin that seem promising, a phone conversation with someone who could help or advise. A coffee with an acquaintance that led to an introduction, a job application you’re excited about.

Now on the left hand side write down all the tasks that you’ve been doing to help with your career change.

Contacting people on LinkedIn who look interesting. Setting up a call with a friend of a friend who works for a company you’re interested in. Spending 20 minutes scanning job boards. Reading through your daily job alerts. Going to a talk which gave you some great ideas.

Match up your successes to your tasks. What directly led to these successes? Which tasks are actually getting you somewhere, and which are just keeping you busy?

The former are the tasks you should be concentrating more on.

This activity helps with focus when there’s a lot you could be doing and you don’t know how to prioritise.

It can help with endless searching and procrastinating.

If you are more targeted in your approach, a bit more strategic, chances are you’ll make good progress and feel more in control.

I hope trying the 80/20 rule works for you – and helps you streamline your efforts!

If you’d like to try a life coaching session with me, email me at joaopoku@gmail.com.

Photo by Austin Distel on Unsplash

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2 Ways to Build Confidence for Career Change

 

It’s been said that the three major things to hinder career change are time, money and confidence.

Today I’m going to focus on confidence. A big one.

My story

Prior to my own career change, my confidence levels were not high.

I’d lost confidence in my abilities at work. I would see other people in the office on the phone, or in client meetings, chatting so confidently and seemingly at ease. Whilst I was a bundle of nerves.

It affected my mindset. I didn’t enjoy the work, I was intimidated by it, and I had no real desire to do it. There was this mixture of apathy and fear. Not a good combination.

So as much as I wanted to make a change and find work that really spoke to me, I couldn’t see clearly what I had to offer. I’d been at that job for so long that it was hard to recognise my abilities out of that context.

As I associated my abilities with that specific role, I didn’t really want to think about them. Sales, negotiating – I’d had enough and it was like I’d hit a brick wall.

But I spoke to a coach who helped me to see things objectively, not an easy task when you are feeling so emotional. However she helped me distinguish between whether or not I enjoyed using those skills in that context, and whether or not I was actually in possession of those skills and could apply them elsewhere.

Tip 1 – rethink what you’re good at

If you’re struggling with your confidence,  I’d recommend doing this with a coach, a good friend or someone in your family. Sit together and come up with a list of all the skills you use in your work. Do you have to communicate clearly, negotiate, give presentations, write concisely?

Also add a list of the things you feel you are good at, whether in or out of work. Are you super organised, brilliant at coming up with ideas, able to connect with other people easily?

Then objectively, together, evaluate these skills. Score yourself out of 10. Particularly pinpoint those you don’t feel confident about, or that you’re sick of. Take out the emotion. As much as you may not enjoy it – you probably actually use this skill really effectively, and have a huge amount of experience in using it. Try to back your score up with examples. Maybe imagine how you’d view the situation if it were a colleague in your place.

You might surprise yourself.

The main aim here is to realise that you have many skills and talents that can be put to excellent use elsewhere.

Tip 2 – read about inspiring people

Prior to, during, and after my career change, I also read a lot of books that I picked directly to help me with my confidence levels, such as Feel The Fear And Do It Anyway. Over time, these books reinforced the message that I could do whatever it was that I wanted. I just had to get started.

I read so many books and articles from impressive women who had done brilliant things. They said that the only difference between them and anyone else was that they chose to go ahead and get on with things. These women weren’t necessarily more talented, creative or intelligent. They all had the distinguishing feature of just getting their heads down and step-by-step working towards accomplishing what they wanted.

Find inspiration

I found articles and blogposts about other women who had gone through a career change. There were stories similar to my own. Seeing that these women had moved on and were now doing work that they enjoyed or even loved, inspired me.

Gradually it helped change my mindset. I realised that I do have loads to offer, and actually more opportunities than most; I was just getting in the way of moving myself on, by giving in to fear.

Bit by bit I developed a more positive, brave, explorative mindset. I learned about putting yourself out of your comfort zone, how it can be excruciating but the more you do it, the more you develop resilience. So often I felt uncomfortable, unsure and awkward. I accepted that part of the process to moving on is to feel this way.

Bonus – read these books
Here are some of the books that helped with developing confidence and made me excited to find my own path. Maybe they will inspire you too:
  • Girlboss by Sophia Amoruso
  • You’re a Badass by Jen Sincero
  • The 4-Hour Workweek by Tim Ferriss
  • Feel the Fear and Do It Anyway by Susan Jeffers
  • Be Your Own Life Coach by Fiona Harrold
  • Lucky Bitch by Denise Duffield-Thomas
  • Are We There Yet? by Sarah Alderson
  • This Year Will Be Different – Monika Kanokova

I hope you find these tips useful if you’re letting confidence hold you back. You can build it back up.

If you’d like to try a coaching session with me, working on building your confidence, send me an email at: joaopoku@gmail.com.

Photo by sydney Rae on Unsplash